SEO services
Get found on Google.
Full SEO for independent businesses across Staffordshire and the West Midlands: technical audits, on-page optimisation, keyword research, content strategy, and ongoing monthly support. Based in Stone, working with clients across the region and the UK.
Book a discovery callFull SEO for Staffordshire and West Midlands businesses
Good SEO is not one trick. It is a fast, crawlable site; pages built around what people actually search; content that answers real questions; and a clear plan for what to fix first. Whether you serve one town or customers nationwide, the fundamentals are the same.
Inde is an independent studio based in Stone. We deliver full SEO for trades, shops, professional services, and online businesses across Staffordshire, the West Midlands, and beyond: one-off audits, ongoing monthly work, or foundations built into a new website.
Local SEO and Google Business Profile support are part of what we do when geography matters to your enquiries. They are not the whole service. You work directly with the people doing the work, with no account managers and no jargon-filled reports.
What we do
Full SEO, not just local listings
Technical health, on-page structure, keyword strategy, and content, with local SEO and Google Business Profile support when your customers search by area.
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Technical SEO
Crawlability, site speed, Core Web Vitals, structured data, sitemaps, redirects, and indexation. We fix the foundations so search engines can read and rank your site properly.
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On-page SEO
Titles, meta descriptions, headings, internal links, and page structure aligned to the keywords and topics that drive enquiries for your business.
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Keyword research
Understanding what your customers actually search for, by service, intent, and location, so effort goes into terms that convert, not vanity rankings.
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Content strategy
Service pages, FAQs, blog topics, and landing pages that answer real questions and build topical authority over time.
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Local SEO
For businesses that serve a geographic area: location pages, local signals, and Google Business Profile alignment where map results matter.
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Reporting
Clear monthly updates on rankings, traffic, and priorities. No vanity metrics, just what moved and what we are doing next.
Who we help with SEO
Owner-operated businesses that need more qualified traffic and enquiries, whether customers find you by town name, service type, or both.
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Trades & contractors
Plumbers, electricians, builders, and landscapers who need strong service pages, local visibility, and technical foundations.
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Shops & e-commerce
Retailers selling online or locally who need product pages, category structure, and search visibility beyond a single town.
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Professional services
Accountants, solicitors, clinics, and consultants competing on trust, expertise, and the right service-area pages.
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Existing websites
Sites built elsewhere that rank poorly, load slowly, or never had a proper SEO strategy from the start.
Staffordshire & West Midlands
SEO services across Staffordshire and the West Midlands
We are based in Stone and work with businesses throughout the county and the wider West Midlands region. Geographic focus on this page reflects where most of our clients are, not a limit on what we deliver. Full SEO applies whether you rank locally, regionally, or nationally.
Staffordshire
Our home county. We meet local clients in person and know how independent businesses compete here.
West Midlands
Businesses across the wider region who want proper SEO without a big-agency price tag or account-manager runaround.
Also working with clients elsewhere in the UK by video call. Get in touch wherever you are based.
How our SEO process works
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Discovery
We learn how customers find businesses like yours, which keywords and pages matter, and what is holding your current site back.
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Audit
Technical review, on-page analysis, competitor snapshot, and keyword gaps. You get a prioritised fix list ranked by impact.
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Implementation
Site fixes, page improvements, content updates, and structural changes: technical and on-page work through to completion.
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Ongoing
Monthly SEO keeps momentum with reporting, content guidance, and the next set of improvements as rankings shift.
SEO pricing
Guide prices below. We confirm your quote after a short conversation about your site, competition, and goals. Every website package includes on-page SEO foundations on every package; full SEO implementation is included on the Growth package from £2,500.
SEO services
SEO audit
Technical review, on-page checks, and prioritised fix list.
Monthly SEO
Ongoing optimisation, reporting, and content guidance.
SEO built into new websites
If you are starting fresh, a new site from Inde includes sensible SEO from day one: clean URLs, page titles, meta descriptions, heading structure, XML sitemap, fast loading, and semantic HTML search engines can parse easily.
That is different from ongoing SEO, which targets competitive keywords, content growth, and monthly improvements across technical and on-page work. Many clients begin with a website, then add monthly SEO once the foundations are live.
Questions
SEO services: common questions
Do you only do local SEO?
No. We provide full SEO: technical audits, on-page optimisation, keyword research, content strategy, and ongoing monthly work. Local SEO and Google Business Profile support are included when geography matters to your business, not as a substitute for everything else.
Where are your SEO clients based?
Inde is based in Stone, Staffordshire. Most clients are in Staffordshire and the West Midlands, but we also work with businesses across the UK by video call when that suits you better.
How much does SEO cost for a small business?
A technical SEO audit starts from £450. Ongoing monthly SEO starts from £395 per month. Every website includes on-page SEO foundations; the Growth package adds full SEO implementation from £2,500.
How long before SEO results show?
Technical fixes can show movement within weeks. Broader ranking gains for competitive terms typically take three to six months of consistent work, and longer for crowded national keywords.
Do I need a new website for SEO to work?
No. We regularly improve existing sites. If a rebuild would deliver better results than patching, we will say so honestly before you spend money.
What is included in an SEO audit?
Crawlability and indexation, page titles and meta data, heading structure, site speed signals, internal links, keyword opportunities, and competitor gaps, with a prioritised list of fixes.
Can you help with Google Business Profile?
Yes, when local search matters to your business. Profile optimisation is part of our local SEO work: categories, services, description, photos, and keeping the profile aligned with your website.
Is SEO included in your website packages?
Every website package includes on-page SEO foundations: sensible titles, meta descriptions, heading structure, sitemap, and performance-focused builds. Deeper ongoing SEO is a separate service.
Do you guarantee first page on Google?
No ethical SEO provider can guarantee positions. We focus on solid technical foundations, relevant content, and a clear strategy that gives you the best chance of ranking for terms that actually bring enquiries.
Ready to improve your search visibility?
Tell us about your business and where your customers come from. We will recommend an audit, ongoing SEO, or website rebuild, whichever actually makes sense.